MEDIA TRAINING: Pitch Like A Producer Series:
Practical media training sessions designed to get you ready to present yourself, product and/or brand to the media. This media training bootcamp is designed for those who do not have a publicist but need help to understanding how to pitch television producers. Through four training sessions with an Emmy Award winning tv producer you'll get a scripted segment highlighting your brand or product. You'll be organized and ready to pitch an on-air appearance.
Here's the personalized attention you will get:
- FOUR ONE-ON-ONE SESSIONS TO HELP DEVELOP A PITCH WORTHY SEGMENT
- DEVELOP TWO POTENTIAL SEGMENTS FOR YOU/PRODUCT
- MOCK INTERVIEWS: TO ANALYZE AND CRITIQUE AREAS OF YOUR PERFORMANCE
- SOCIAL MEDIA & BRAND AUDIT TO TAILOR YOUR BRAND MESSAGE FOR SPECIFIC ON-AIR APPEARANCES.
- CREATE PITCH SHEET
- DRAFT MEDIA POINTS FOR YOUR APPEARANCES
Session One: Client Inventory
The first session will consist of a Pre Interview; which is a one-hour phone interview. During which we will get to know your brand, go over your back story, and identify your overall goals. This first session helps us to understand your company and your goals. You'll be prepped for Session Two.
Session Two: Build Segments
In your second session we will go over two potential segments that work for you and your brand. These are the segments you will use as the guideline to pitch to producers. PFP creates these segments prior to your second meeting so that during the session we can go over it and work out a clear understanding of all aspects of the segment. We will also create talking points based on each segment. Your talking points will be in full length form as well as blue card format. You'll be prepped for Session Three.
Session Three: Online Real-time Interview
For the third interview we do a bit of role playing. You'll do a mock interview during your third session. The interview will be based on one of the two segments we created from Session Two. This interview can be done in person but we prefer to do it online in a closed chat group. Your interview will be based on the same time restraints as a real on air interview or demo. After the interview we will give you immediate notes and implement changes that will enhance your on-air appearance. After the session we will review your interview in more detail and create an action plan to build on your strengths.
Session Four: Review / Execute
We will review your interview and identify your strengths and work on how to strengthen your on camera appearance and messaging. On your final session we will send you a packet of all our notes; segment rundown, script notes and talking points.