Pitch Like A Pro Bootcamp Series:
Practical media training sessions designed to get you ready to present yourself /product/brand to the media. This media training bootcamp is designed for those who do not have a publicist and need help to understand how to, when to and who to pitch themselves or their products to tv/news shows. When you register, you’ll be given access to our network of producers on many of the morning and daytime television programs on the air right now! Four training sessions with an Emmy Award winning tv producer will get you and your brand organized specifically for any and all on-air appearances.
Here's the personalized attention you get:
- DEVELOP TWO POTENTIAL SEGMENTS FOR YOU/PRODUCT
- MOCK INTERVIEWS: TO ANALYZE AND CRITIQUE AREAS OF YOUR PERFORMANCE
- SOCIAL MEDIA & BRAND AUDIT TO TAILOR YOUR BRAND MESSAGE FOR SPECIFIC ON-AIR APPEARANCES.
- CREATE PITCH SHEET
- DRAFT MEDIA POINTS FOR YOUR APPEARANCES
- CREATE A LIST OF MEDIA CONTACTS THAT BEST MATCH YOUR PITCH/BRAND
Each session is specifically designed to get you ready to pitch yourself and your products to television producers.
Session One: Client Inventory
The first session will consist of a Pre Interview; which is a one-hour phone interview. During that pre-interview we will get to know your brand, go over your back story, and identify your overall goals. This first session helps us to understand your company and your goals. During this session we will schedule your next sessions.
Session Two: Build Segments
In your second session we will go over two potential segments that work for you and your brand. These are the segments can you will you as a guideline to pitch to producers. PFP creates these segment prior to your second meeting so that during the session we can go over it and work out a segment that you feel comfortable with & works great for your brand. We will also create talking points based on each segment. Your talking points will be in full length form as well as blue card format. You will use these during our next session.
Session Three: Online Real-time Interview
For the third interview we do a bit of role playing. You'll do a mock interview during your third session. The interview will be based on one of the two segments we created from Session Two. This interview can be done in person but we prefer to do it online in a closed chat group. Your interview will be based on the same time restraints as a real on air interview or demo. After the interview will give you immediate notes and implement changes that will enhance your on-air appearance. After the session we will review your interview in more detail and create an action plan to build on your strengths.
Session Four: Review / Execute
We will review your interview and suggest better ways to perform on camera, identify your strengths and work on how to strengthen your on camera appearance and messaging.
Session Five: The Pitch & Connect
On your final session we will send you a packet of all our notes from the previous sessions along with relevant contacts. Prior to the first meeting we will identify the best outlet for your brand and provide you with a contact/point person to send your pitch (s).